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The Major Benefits of Display Ads for Advertising a New Business Online

When it comes to advertising a new business online, there are various strategies and channels to consider. One of the most effective and popular methods is display advertising. Display ads are graphical advertisements that appear on websites, apps, or social media platforms. They can take the form of banners, pop-ups, or video ads, and are designed to capture the attention of the target audience. In this article, we will explore one of the major benefits of display ads and how they can contribute to the success of a new business.

Increased Brand Visibility and Awareness

One of the primary advantages of display ads is their ability to increase brand visibility and awareness. By placing ads on high-traffic websites or popular social media platforms, businesses can reach a large audience and expose their brand to potential customers. Display ads are visually appealing and can effectively convey the brand’s message, values, and unique selling propositions.

For example, let’s consider a new online clothing store. By running display ads on fashion-related websites or social media platforms, the store can showcase its products and attract the attention of fashion enthusiasts. Even if users do not click on the ads immediately, they are likely to remember the brand and consider it when they are ready to make a purchase.

According to a study conducted by Google, display ads can increase brand awareness by 80%. This statistic highlights the significant impact that display ads can have on a new business’s visibility and recognition.

Targeted Reach and Audience Segmentation

Another major benefit of display ads is their ability to target specific audiences and segments. Unlike traditional advertising methods, display ads can be tailored to reach a particular demographic, location, or interest group. This level of targeting ensures that the ads are shown to the most relevant audience, increasing the chances of engagement and conversion.

For instance, if a new business is selling fitness equipment, they can use display ads to target individuals who have shown an interest in fitness or have visited fitness-related websites. By reaching out to a specific audience, the business can maximize the effectiveness of its advertising budget and generate higher-quality leads.

According to a study by eMarketer, targeted display ads can increase click-through rates by up to 670%. This demonstrates the power of audience segmentation and the impact it can have on the success of a new business’s online advertising efforts.

Retargeting and Remarketing Opportunities

Display ads also offer retargeting and remarketing opportunities, which can significantly improve conversion rates. Retargeting involves showing ads to users who have previously visited a website or interacted with a brand but did not convert. Remarketing, on the other hand, involves reaching out to users who have already engaged with a brand or made a purchase.

By using cookies and tracking pixels, businesses can identify users who have shown interest in their products or services and display relevant ads to them across various websites and platforms. This strategy keeps the brand top-of-mind and encourages users to revisit the website or complete a desired action.

For example, imagine a user visits an online shoe store but leaves without making a purchase. Through retargeting, the shoe store can display ads featuring the exact pair of shoes the user viewed, reminding them of their interest and encouraging them to return and make a purchase.

According to a study by Criteo, retargeted display ads have a click-through rate that is 10 times higher than regular display ads. This statistic highlights the effectiveness of retargeting in capturing the attention of potential customers and driving them back to a website.

Measurable Results and Performance Tracking

Unlike traditional advertising methods, display ads provide businesses with the ability to measure and track their performance accurately. Through various analytics tools and platforms, businesses can monitor key metrics such as impressions, clicks, conversions, and return on investment (ROI).

By analyzing these metrics, businesses can gain valuable insights into the effectiveness of their display ad campaigns and make data-driven decisions to optimize their advertising strategies. This level of transparency and accountability allows businesses to allocate their resources more efficiently and maximize their advertising budget.

For instance, if a new business is running multiple display ad campaigns on different platforms, they can compare the performance of each campaign and identify which ones are generating the highest ROI. This information can then be used to reallocate resources to the most successful campaigns and improve overall advertising effectiveness.

According to a study by Nielsen, display ads generate an average of $2.80 for every $1 spent. This statistic emphasizes the importance of tracking and measuring the performance of display ad campaigns to ensure a positive return on investment.


1. Are display ads only effective for large businesses?

No, display ads can be effective for businesses of all sizes. Small and new businesses can benefit from display ads by increasing their brand visibility, reaching a targeted audience, and driving conversions. Display ads provide an affordable and scalable advertising solution for businesses looking to establish their online presence.

2. How can I ensure my display ads are engaging and effective?

To ensure your display ads are engaging and effective, consider the following tips:

  • Create visually appealing and attention-grabbing designs
  • Use clear and concise messaging that conveys your unique selling propositions
  • Include a strong call-to-action that encourages users to take the desired action
  • Test different ad formats, placements, and targeting options to optimize performance
  • Regularly analyze and track the performance of your ads to make data-driven optimizations

3. Are display ads intrusive to users?

While display ads can be seen as intrusive by some users, they can also be effective when done correctly. By creating relevant and engaging ads that align with the user’s interests, businesses can minimize the perceived intrusiveness and increase the chances of user engagement and conversion.

4. Can display ads be used in conjunction with other advertising strategies?

Absolutely! Display ads can be used in conjunction with other advertising strategies to create a comprehensive and integrated marketing campaign. For example, businesses can combine display ads with search engine marketing (SEM), social media advertising, or content marketing to maximize their reach and impact.

5. How can I measure the success of my display ad campaigns?

To measure the success of your display ad campaigns, you can track key metrics such as impressions, clicks, conversions, and ROI. Utilize analytics tools and platforms to gather data and analyze the performance of your campaigns. By setting specific goals and regularly monitoring these metrics, you can assess the effectiveness of your display ads and make informed decisions to optimize your campaigns.


Display ads offer numerous benefits for advertising a new business online. They increase brand visibility and awareness,

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