MRM Worldwide has joined with Nikon to form an online tool named the Nikon Virtual Touch Experience. It enables consumers to flick through photograph and image galleries with their webcam. It broadens the Nikon COOLPIX S70 experience past the camera screen.

Users who have computers with webcam enabled in it can set up the Nikon Virtual Touch Experience by plainly dragging a link to their bookmarks bar. This makes allotment of the tool very simple. It travels with the browser of the user wherever they steer.

When a user is all set to view images on an online gallery or a particular web page, a simple click on the toolbar link unlocks the experience in a branded Nikon structure and allows full screen browsing. The innovative execution is the first advertising of its kind for the reason that the manner the technology was set up. This so-called ‘bookmarklet’ permits image access on open web page of a user. No plug-ins or third-party toolbars are necessary, and it is totally platform independent.

The webcam can detect movement so that hand gestures direct the virtual scroll or image resizing to reproduce the experience of employing the Nikon COOLPIX S70 touch camera. The close proximity of the team made the process of making the utility more cost-efficient and awarded the agency more options to vary direction quickly if required and even to experiment. This tool presents a natural user experience for people connecting with computer interfaces.

It is said to be another step in crossing the gap between the digital world and the physical world, which is finally where digital is heading to attain maximum reach in the market.

The Virtual Touch Experience would not have been achievable without Nikon’s inventive COOLPIX S70. This digital point-and-shoot camera supplies the next generation in touch-screen technology and reclassifies the way consumers interrelate with their photography. The tool is available for free on ashtonscoolpix.com.